Hi, I´m Tobias Worzyk, a freelance consultant with focus upon internationally oriented internet-based companies seeking to enter the German / European market. I offer a unique skillset consisting of Marketing-/PR- & Business Development know how and a solid hands-on mentality – all with a proven track record.

You don´t need to go through the hassle of opening up your own office and hiring expensive staff to get a foot into this promising market. Let me be your one-stop Country Management-/Business Development-/Marketing&PR-Department in Germany.

Why you should consider expanding into Europe

You´ve put a lot of time, effort and sweat into building a great product. Why limit it now to only one country (even if it´s a big as the US)? Europe has a population of 700 Mio, which is more than double the size of the United States.

Many formerly small US-based internet companies are already part of the common European culture. The term to "google" something is as widely used as selling items on eBay. Facebook has outrun the largest European social networks and even elderly people are enjoying ordering books on Amazon.

So, where are YOU?

Let me be your one-stop outpost

Here´s what I can do for you: The 5 „M“s:

Market Research

Who are your (future) competitors and how are they doing? What is YOUR USP compared to them?

Make your web site „Europe-ready“

Translation:
If not done already, the first step will be to get your web site translated into the required European languages. Additionally, consideration has to be given to regional domains (like .de or co.uk) and whether to deploy them or should all visitors be sent to the .com domain and then redirected to the regional divisions of the web site.

Adaption:
Some – if not all – European countries have regional distinctions which should be considered. In some cases an additional adaption of the web site might be useful or even necessary.

Marketing of/for your web site

Banner ads, social media, public relations – you name it. As I have more than ten years of online business development experience I know what works – and what doesn´t. I´ll be able to put together an efficient online marketing strategy that won´t cost you your last penny.

“Classic“ Online Marketing:
- Banner ads
- Textlink ads
- Etc

Social Media:
- Facebook
- Twitter
- Etc.

Public Relations:
- online
- offline

Co-operations:
Partnering with the big fishes in the pond can help you advance quickly. But be careful not to end up with a shark. I´ll identify and aquire the right strategic partners for you.

Conferences, Barcamps & Co.:
There are a number of conferences across Europe where you might run across the “right“ people for your product. I know which ones are worth attending and which ones you can skip. Plus: I can represent you there or accompany you if you want to come yourself, too.

Monetization of your web site

In all that I, do a keep an eye on the fact that the goal of your web site at the end of the day is to earn money. All activities I plan and execute are measured against your return on investment. Depending on your business model (ecommerce, advertising, affiliates, or a mix of those), I will help you develop and execute the best monetization strategies.

More services

Once we´ve built continuous growth in Germany/Europe it might be about the time to set up your own office – for instance in Berlin or London. I can find you the right location, the best staff and set up the infrastructure for you. Welcome home in Europe!

Thanks for reading all of this. I seems that you are really interrested in expanding your company into Europe. So please don´t hesitate to contact me:

Email

Facebook (mostly in German, but I DO speak English ;-) )

Twitter (dito)

Telephone: +49 177 342 14 16

Yours sincerly,